The term “moderate tanning” means something different for every different individual, and that is an important point. The bottom line is what we call “The Golden Rule of Smart Tanning” – Don’t EVER sunburn. A fair-skinned, red-headed, green-eyed person may not have the ability to develop a tan without sun burning. This person should not attempt to tan then. On the other hand, most of us have the ability to develop a tan, and the majority of us tan very easily. Moderation, in our view, means avoiding sunburn at all costs. Going about that agenda will mean something different to every different person.